Peter J. Shelly
A former statehouse reporter and successful internet entrepreneur, Peter founded Shelly Lyons Public Affairs and Communications in 2006. The firm currently serves a wide array of clients, including major employers and Fortune 1000 companies, professional trade associations, grassroots coalitions, issues-based advocacy groups and public agencies. The firm has been engaged in some of the most high profile legislative battles in recent years, including a $12.8 billion bid to privatize the PA Turnpike; an effort to privatize Pennsylvania’s Wine and Spirits shops; the institution of more rigorous standards for PA teachers and students; key state budget and tax battles; privatization of the PA lottery; and the looming battle over public employee pensions.
Prior to launching Shelly Lyons Public Affairs and Communications, Peter served as Vice President Strategic Communications at Triad Strategies. In that role, Peter developed and implemented strategic communications and issue management plans for a wide array of clients, including Fortune 500 companies, trade associations, non-profits and state agencies. Peter worked with Verizon, the PA Higher Education Assistance Agency, PA Partnerships for Children, PA Motor Truck Association, M/A-COM, Glatfelter, the PA Municipal Authorities Association, The Philadelphia Tribune, and Boyd Gaming Corp, among others.
In September of 1999, Peter and three partners launched www.capitolwire.com, an Internet-based state government news and information service, that since has become an invaluable tool of the trade for lobbyists, government officials and trade associations across the state. As editor, he opened Capitolwire offices in Trenton, Albany, Columbus and Richmond, as well as Harrisburg. He led Capitolwire through its acquisition by The Associated Press, the world’s largest news-gathering organization, in August of 2002.
Before founding Capitolwire, Peter was an award-winning journalist based in the Pennsylvania capitol newsroom for nine years. He worked for the state’s second-largest paper, the Pittsburgh Post-Gazette, from 1995 to1999, and before that for the Harrisburg Patriot-News, covering suburban news and the State Capitol. Peter came to the mid-state from Philadelphia where he worked as a correspondent for the Philadelphia Inquirer, The Chestnut Hill Local and Montgomery Publishing.
Peter has coached track and field at St. Theresa Parish in New Cumberland and soccer for the West Shore Rec League. He also volunteered as a Cub Scout leader.
Charlie Lyons joined the firm in April, 2011, after serving for more than four years as State Director for U.S. Sen. Bob Casey, Jr. Charlie also served as the Transition Director for Senator Casey immediately following his 2006 election. As a senior aide to the Senator, he oversaw in-state communications, outreach and public education efforts on key issues such as energy, education and health care. He served as a liaison with the Obama Administration and federal agencies on select issues affecting the Commonwealth. In his career, Charlie has designed and managed Communications and Government Relations strategies and plans on key issues confronting state and federal government. In addition, he has been an advisor and consultant to numerous Congressional and statewide campaigns in several states.
Prior to joining Sen. Casey’s staff, Charlie ran his own consulting firm handling a wide range of issues. His clients included The City of Philadelphia, working on health issues for children; the State of New Mexico on workforce development and education; the Commonwealth of Pennsylvania in conjunction with the National Governor’s Association on increasing higher education attainment levels for adults; and the Neighborhood Reinvestment Corporation on efforts to promote homeownership and address the problem of predatory lending.
From 1988 to 1995 Charlie worked as a senior aide to Governor Robert P. Casey of Pennsylvania where he played a major role in issues such as the Children’s Health Insurance Program (CHIP), which served as a national model, and the comprehensive anti-drug program PENNFREE. He advised the Governor on policy and communication strategies, coordinated the Governor’s Office messaging meetings and served on several state boards and commissions, including the Environmental Quality Board and the Ben Franklin Partnership. A graduate of George Washington University Law School, Charlie was an attorney with the U.S. Department of Justice in Washington prior to joining state government, He has written on a variety of issues for Harvard’s JFK School of Government, the Journal of Public Policy and the Democratic Leadership Council’s Blueprint Magazine, to name a few.
Faith joined Shelly-Lyons in July of 2008 after a 20-year career as a non-profit development professional. Faith worked for Hospice of Central PA, leading the agency’s development and communications activities. She also served as Executive Director of the Cumberland & Perry County units of the American Cancer Society where she oversaw and coordinated county wide development and public education programs. Faith began her career with the American Red Cross in Philadelphia where she worked with the Penn-Jersey Blood Region and with the Southeastern Pa Chapter as a Financial Development Specialist. Faith has hands-on experience in managing fundraising campaigns, events planning, media relations and grass roots development.
A Penn State Alum, Faith serves on the New Cumberland Borough Planning Commission. She is a board member with PA 2-1-1 and the PA Women’s Forum.
Danielle Gross joined Shelly-Lyons in November 2017 as Director of Communications . Danielle has a diversified career in media relations and communications. Before joining ShellyLyons, Danielle served as Director of Public Affairs with the PA Commission for Community Colleges for three years, where she incorporated the Commission’s strategic plan and goals into written, electronic and earned media and assisted in the development and coordination of the Commission’s legislative and policy agenda.
Previously, Danielle was a Senior Account Executive with the Bravo Group and started her career at Triad Strategies. In those roles, she has been engaged in the fights for upgrades to the Clean Indoor Air Act, an update to the State’s Open Records Law, an overhaul of Pennsylvania’s Puppy Mill bill, and multimodal transportation funding.
Danielle is a Shippensburg University graduate where she earned a B.A. in Communications/Journalism and is currently earning her Master’s in Public Administration from Kent State University.